Bcom Marketing

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Eligibility
 
 
              Plus two pass with  Book Keeping and  Accountancy and any two of the following subjects, (1) Commerce(2) Commercial Correspondence and Commercial Geography (3) Economics (4) LifeInsurance with Salesmanship (5) Banking with Secretarial Practice (6) Business Studies(7) Maths (8) Computer Science (9) Computer Application (10) Informatics Practice and(11) Management
 
Seat Allocation

 

Gen ETB Muslim LC OBX OBH BPL SC ST OEC Management Community Total
28 0 0 0                  
Index Caculation
Index mark is calculated as per the following formula:
 
B.COM DEGREE PROGRAMME (MODEL-II)
  1. Courses
  2. Core – Commerce
 
COMMON CORE
  1. Perspectives and Methodology of Business Studies 
  2.  Business Communication and Management Information System 
  3. E-Commerce and General Informatics 
  4. Entrepreneurship Development and Project Management
 CORE (OPTIONAL)
  1. Product and Brand Management
  2. Service Marketing
  3. International Marketing
  4. Marketing Research
COMPLEMENTARY COURSE
  1. Advertising and Sales Promotion
  2. Consumer Behaviour
OPEN COURSE
  1. Capital Market & Investment Management
COMMON– English
 
  1. Additional Language – Malayalam | Hindi | French
  2. Additional Language Malayalam.pdf, Additional Language Hindi.pdf,
  3. Additional Language French.pdf
 

OBJECTIVES OF B COM DEGREE (C B C S S ) –MODEL II MARKETING

Course

Name

Outcome

CO1

Business Statistics

 

Acquire basic knowledge of statistical techniques and application of those techniques for quantification of data in business.

CO2

Modern Banking

 

Obtain knowledge in banking and changing scenario of Indian banking system with regard to innovation and reforms.

CO3

Business Regulatory Framework

 

Provide framework of Indian Business Laws and equip the students to apply provisions of business laws in business activities.

CO4

 

Perspectives and Methodology of Business Studies

 

Impart relevance of business in the society, understanding entrepreneurship and to enhance the students to undertake business activities.

CO5

 

Quantitative Techniques for Business Research

 

Attain knowledge in research and application of simple statistical tools in business research.

CO6

Principles of Insurance

 

 

Knowledge in fundamental principles of insurance and practice followed by insurance business regarding insurance policies.

CO7

 

Corporate Regulations and Administration

 

An in-depth knowledge with respect to companies act 2013 for administration and management of Indian Companies.

C08

 

 

Business Communication and Management Information

 

 

Provide awareness about the importance of communication in business, various methods of communication relevant to business situations and to build up communication skill among students.

 

 

C09

 

 

Marketing Management

 

 

Acquiring knowledge in marketing concepts, modern methods and techniques of marketing and its applications in Industry.

C010

Financial Accounting

 

Knowledge in accounting principles and practices of various types of business excluding companies.

C011

 

E-Commerce and General Informatics

 

Familiarising the students with the mechanism of conducting business transactions through electronic media.

C012

Product management

 

Provide a base for concepts and strategies involved in product and brand management.

C013

Capital market

 

To gain an idea about capital market and its operations in India.

C014

Corporate Accounting

A thorough knowledge about the accounting of companies.

 

 

 

CO15

 

Entrepreneurship Development and Project Management

 

Create awareness among the students to carve for individual freedom for taking initiative by starting small business enterprise as a viable alternative to salaried employment.

CO 16

Service marketing

 

To develop insights into emerging trends in the service sector and tackle issues involved in the management of services.

CO17

Cost accounting

 

To get idea about cost concepts and knowledge in cost accounting as a separate system of accounting.

CO18

 

Advertising and Sales promotion

 

Knowledge is imparted regarding strategy, concept and methods of advertising and sales promotion.

CO19

Special Accounting

 

To acquaint the students with advanced accounting principles and procedures.

CO20

Applied Cost Accounting

 

To acquire knowledge in different methods and techniques of costing and identification of those techniques those are applicable to different types of industries.

CO21

International Marketing

 

To acquit the students with environmental, procedural, institutional and decisional aspects of international marketing.

CO22

Practical Auditing

 

Familiarising principles and procedure of auditing and to enable the students to understand the duties and responsibilities of auditors for dealing with auditing work.

CO23

Accounting for managerial decisions

 

To equip the students to interpret financial statements and to have a thorough knowledge on management accounting techniques that are used for business decision making.

CO24

Consumer behaviour

 

Familiarising students with the behavior of consumers in market.

CO24

Marketing Research

 

Creating awareness among the students regarding methods and techniques of marketing research.

CO25

 

Capital Market & Investment management

(Open Course)

 

Knowledge is imparted to get a base for functioning of capital market in India and enable them to take investment management decisions.


 


 


 


 


 


 


 


 


 


 


 


 

Programme Specific Outcome

PSO 1

 

 

 

PSO 2

 

 

 

 

 

PSO 3

 

 

 

PSO 4

 

 

Product and Brand Awareness

Makes a student capable of grasping the concept of brand equity and the effective strategies to be adopted while marketing a product.

 

 

Service Marketing Oriented

The significance of service industry and its need in the modern day world is impressed on student so that they have a better understanding of what makes the service marketing tick.

 

 

International Marketing capability:

Promote responsible local and global citizenship through their approach towards the holistic application of marketing management beyond national edges.

 

 

Plan and execute research

Understands the relevance of adopting various research techniques in marketing of the product and innovative concepts of decrypting the minds of consumers. Competencies are developed for gathering, analysing, synthesising and interpreting relevant information correctly and reflecting on research undertaken on various marketing management issues.

 

 


 


 

Program Outcome

PO1: The student develops an understanding of commerce, the areas where the skills and knowledge in the fields of financial and cost accounting to be applied. Also develops self-confidence and awareness of general commercial issues prevailing in the society. The programme enables a student to practice the applications of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment.


 

Higher Education options
       M.Com Finance &Taxation
       M.Com Marketing
       M.Com International Business
       M.Com  Financial Management
       M.Com  Financial Risk Management
       M.Com  Financial Services
       M.Com  Financial Studies
       M.Com  Foreign Trade Management
       M.Com  Garment Production & Export Management
       M.Com  International Banking
       M.Com  Management Accounting & Financial Strategies
       M.Com  Taxation
       M.Com  Tourism Administration
       M.Com  Trade & Services
       M.Com  Finance and Control
       M.Com  Finance and Control (MFC)
       M.Com  International Affairs
       M.Com  Investment and Financial Analysis
        MBA (Master of Business Administration)
        MPM (Masters in Personnel Management)
        MBS (Master in Business Studies)
        MHRDM (Masters in Human Resource Development Management).
       Post Graduate Diploma in Banking Finance
       PGDMC (PG Diploma In Mass Communication)
       PGDM (Post Graduate Diploma in Management)
       Post Graduate Diploma in Foreign Trade
        Post Graduate Diploma in Taxation
       Master of Philosophy
        Doctorate of Philosophy
 
  Job options
  1. Research and Development
  2. Teacher/Professor
  3. Accountant
  4. Accountant Executive
  5. Chartered Accountant
  6. Company secretary
  7. Cost Accountant
  8. Finance Analyst
  9. Finance Planner
  10. Finance Manager
  11. Finance Controller
  12. Finance Consultant
  13. Investment Analyst
  14. Stock Broker
  15. Portfolio Manager
  16. Tax Auditor
  17. Tax Consultant
  18. Auditor
  19. Statistician
  20. Economist
 
 
Other options
  1. Public Sector Banking Jobs
  2. Jobs in Indian Railways
  3. Union Public Service Commission
  4. Staff selection commission
  5. Indian Forest Services
  6. State PSC
  7. Indian Defence services