The Cochin College

Betna Rodrigues

Assistant Professor(HoD)

Official Contact

HoD, Assistant Professor, Department of Business Administration (SF), The Cochin College, Kochi – 682002
betnarodrigues@thecochincollege.edu.in,
9388222335

M.Com B.Ed., MBA

Human Resourse and Marketing

Betna Rodrigues has 8 years experience in teaching. In addition to teaching also held a role as head of the department. In addition to Masters in commerce’ has a Masters in Business management. Currently pursuing PhD in management.

A study on online shopping behaviour of college students.Anual research conference, Karpagam Academy

Department head
Class in charge
Member of admission committee
Member of University Examination committee
Member of election committee

1. INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS (IJRAR)
PAPER ENTITLED: DECIPHERING THE INTERPLAY BETWEEN PERSONALIZATION
ALGORITHMS AND ARTIFICIAL INTELLIGENCE IN MODULATING ONLINE SHOPPING
BEHAVIOR AMONG COLLEGE STUDENTS.
2. SHANLAX PUBLICATIONS- BOOK CHAPTER
AI- POWERED LEARNING PLATFORMS IN ACCOUNTING AND HR EDUCATION

 14 TH ANNUAL RESEARCH CONGRESS (KAHEARC, 2022)
PAPER ENTITLED: A STUDY ON THE IMPACT OF SOCIAL MEDIA ON CONSUMER
BUYING BEHAVIOR
2. 16 TH ANNUAL RESEARCH CONGRESS (KAHEARC, 2024)
PAPER ENTITLED: IMPACT OF PERSONALIZATION & AI ON ONLINE SHOPPING
BEHAVIOUR WITH COLLEGE STUDENTS.6

Betna Rodrigues

Betna Rodrigues

Department of Business Administration SF